This week, I have been rolling over two key
questions regarding the relationship between traditional religious discourse
and popular music discourse within the culture industry:
1. How does that popular music act as a new
religious movement?
2. What is the role of popular music in the
religious discourse of the modern culture industry?
Traditionally, religious songs were “pieces of
music with reference to religion and spirituality in the lyrics that were
performed in a communal setting that had religious context and ritual setting”
(Till, 2010: 167). Overwhelmingly, this
seems to be the nature of contemporary popular music. It is enjoyed in ritual
settings, at rites of passage like birthdays, weddings and funerals. It almost
always involves a reflexive component, be it to consider the secular
consciousness, notions of love and compassion, life and death, or the
metaphysical nature of the world. If not
explicitly religious, popular songs are almost always broadly spiritual in
nature and enjoyed in a ritualistic fashion.
John Lennon's Imagine: a popular song which transgresses the borders of popular culture and religious experience.
Like traditionally religious music, pop-music
bridges the public sphere of socialization and integration with the private
sphere of self-awareness and inquiry.
The difference is that where traditionally
religious music like hymns were experientially mediated by traditional
religious culture, pop-music is mediated by the dynamic socio-political machine
of modern culture.
A sociological approach to modern culture points
to the loss of support of objectively established religion, dissolution of the
remnants of pre-capitalism and new modes of technological and social
differentiation as the source of a form of cultural chaos (Adorno and
Horkheimer, 1994).
Religions, like popular music, have discrete
functions in culture, structuring and controlling behavior. Where religion once
provided an outlet for youth fulfillment and identity, pop-music has filled
this void. It too provides the context for “powerful emotions and passions
surrounding human behaviours”, representing the youth experience in line with
secular, individualistic cultural attitudes and beliefs (Till, 2010: 170).
This is of course natural and unsurprising. A
sociological approach to modern culture points to the loss of support of
objectively established religion, dissolution of the remnants of pre-capitalism
and new modes of technological and social differentiation as the source of a
form of cultural chaos (Adorno and Horkheimer, 1994). In modern culture, where
traditional religion is on the decline at the behest of an individualistic,
liberalistic socio-political and economic discourse, people are influenced by
the mediums that speak to their neo-conservative experiences.
Pop-music can fill the void left by the decline
of religious experience by still appealing the ecstatic states of
consciousness, reflexive consciousness, socialization and integration and
ritualistic participation offered by the traditional religious experience.
Where traditional religion was structured in a
hierarchy where few controlled many, the machine of the culture industry in
which pop-music exists is fundamentally democratic. Millions participate in it.
We are all listeners. The rise of new technologies like social media mean we
can all act as agents and producers of culture as well. Cultural products are
framed first in terms of consumer needs, rather than on the objective
projections or beliefs of a higher few.
However, fundamental to our involvement is the
need to fit in to be part of the economic mechanism of selection. Because
millions participate in it (in fact, arguably, everybody participates in
culture, willingly or otherwise) reproductive processes are necessary and “inevitably
require identical needs in innumerable places to be satisfied with identical
goods” (Adorno and Horkheimer, 1994). In this circle of retroactive need, the
modern culture industry is, as Adorno and Horkheimer rightly observe, “the
achievement of standardization and mass production”. That is to say, culture
sees the coercive, selective nature of society alienated from itself, and then
operating under the very processes of domination themselves.
The consequence is a “ruthless unity” in the
culture industry, where differentiations between cultural products are marked
not on the basis of subject matter but on typifying and classifying the
consumers who participate in those products culture according to their indexed
type. Pop-songs earn their religious significance more on the basis of the
types of consumers who enjoy them than on the subject matter itself. The nature
of pop-music as a form and as an experience means that all pop-music has the
potential to take on this religious experience.
The spiritual/pop and indie scene represent
resistance to the commodification of the popular scene. They do not, however,
represent a resistance to commodification itself. In fact, their success, and
growth, is owed entirely to their place within the economic mechanisms of
selection. Anyone who resists can only survive by fitting in. The indie scene
survives, neigh, thrives, because it appeals to the consumer who rebels against
the mainstream discourse of neo-conservatism and liberalization. Hence we see
the growing popularity of a new-wave form of spirituality, one that opposes the
liberalistic, atomistic, technological trends of the liberal growth mechanism
and empowers raw, organic, stripped-back music. As Foucault observed, wherever
there is power there is resistance. And perhaps wherever there is pop-music,
there is potential for religiosity and spirituality.
References
Adorno T & M Horkheimer. 1973. 'Culture Industry: Enlightenment as Mass Deception',
in The Dialectics of
Enlightenment, trans.
J. Cumming.
Verso, London.
http://www.marxists.org/reference/archive/adorno/1944/culture-industry.htm
"John Lennon: imagine." Online Video Clip. YouTube.com. 2 February 2007. Uploaded by Aviv Ben Israel. 25 March 2013 <http://www.youtube.com/watch?v=XLgYAHHkPFs>
"John Lennon: imagine." Online Video Clip. YouTube.com. 2 February 2007. Uploaded by Aviv Ben Israel. 25 March 2013 <http://www.youtube.com/watch?v=XLgYAHHkPFs>
Till, R. 2010. Pop Cult: Religion and
Popular Music. London: Continuum International Publishing, Ch. 9, Do You Believe in Rock and Roll. Musical
Cults of the Sacred Popular. 168-192. Ebook.